Marketing services for Kitchener home-service businesses

Google Business Profile and map-pack work

Choose this first if homeowners near you search for your trade and see three competitors in the map results instead of you. For most Kitchener home-service businesses, the map listing produces more calls than the website does.

The map-pack service covers your profile categories and services, your service-area settings, photos of real jobs, a steady and honest review routine, and the local pages that back the listing up. It suits owners who have been in business a few years and have happy customers but little to show for it online.

Warning signs: your profile still lists the wrong hours, your categories are guesses, or you have fewer recent reviews than the companies that outrank you.

Google search ads with a job-value budget

Choose this when you need calls in weeks, not months, or when a slow season is coming and you want to keep the crew busy. Ads are the fastest lever, and the easiest one to waste money on.

The search-ads service sets a written ceiling on what a lead is allowed to cost, based on your average ticket and close rate, and builds campaigns around the services and planning communities that clear it. It suits owners who know their numbers, or who are willing to work them out with us.

Warning signs: you tried ads before, the bill was high, and nobody could tell you which calls came from them.

Home-service websites

Choose this when people are clearly finding you, because the profile shows website visits, but the phone doesn't ring. A home-service website has one job: help a homeowner decide you're the right call and make calling, texting or emailing obvious.

The websites service covers speed, service pages that say what you do and where, clear proof from real jobs, and visible contact options on every screen. You own the domain, the hosting account and the content.

Warning signs: the site is slow on a phone, your number is hard to find, or every service is crammed onto one page.

Older-home and renovation marketing

Choose this if your most profitable work comes from Kitchener's older houses: the brick homes, postwar bungalows and converted duplexes in the central and inner neighbourhoods. These jobs tend to be bigger, more complex and less price-shopped, but the owners take longer to decide.

The older-home service builds the content, proof and follow-up those careful buyers need. It suits renovators, electricians, plumbers, roofers, masons, window and insulation companies, and anyone else whose skill shows best on a house that has been changed many times.

Warning signs: you win these jobs on referral, but you can't seem to attract them from search.

New-subdivision marketing

Choose this if you want to become the regular trade for households that have just moved into Kitchener's newer south and southwest communities. A buyer who has just taken possession picks a landscaper, a fence builder, a cleaner and a furnace company within months, and then often sticks with them for years.

The new-subdivision service times your visibility to that window and gives the household a reason to keep you. It suits finishing trades, yard and exterior trades, and recurring-service businesses.

Warning signs: you drive past rows of new homes every week and none of them are your customers.

How to choose, in three questions

Answer these and the right starting point is usually clear.

1. Do nearby homeowners see you in the map results? If not, start with the map pack.
2. When they do see you, do they call? If visits are high and calls are low, fix the website next.
3. Which kind of job do you want more of? Older-home work, new-subdivision customers or simply more volume now (ads) decides the third piece.

Pricing for every combination is on the pricing page, and the guides explain the thinking behind each service if you'd rather do some of it yourself first.