About Kitchener.Marketing

The company and the group behind it

Kitchener.Marketing is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia, that serves clients across the country.

• Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Under that umbrella sit several brands, among them HVAC.Agency, HVAC.Digital, BusinessConsulting.ca, Conv.ca and Trades.Agency, which is this site's parent brand and the source of the plans and prices we use.
• SAZ.ca, short for Strategy & Acceleration Zone, is the group's Canadian strategy firm, working on AI and revenue acceleration; Ali Sedighi founded it and is its Managing Partner.

Being part of a larger group has a practical upside for an owner in Kitchener. It means a Kitchener roofer or plumber gets methods that have been tested across many trade websites, without paying for a big agency's overhead or being passed down to junior staff.

Ali Sedighi, MBA

Ali Sedighi leads Kitchener.Marketing. He holds an MBA in Technology Management and has more than 17 years of experience in digital marketing, beginning in 2007, when he founded ONE.ir, a full-service digital marketing agency.

After ONE.ir came Conv.ca, his conversion-rate optimisation agency, then MyAutomation.ca and SAZ.ca. He has worked with clients in Canada, the USA and Dubai, and his team has built 150+ live HVAC websites, including CombiBoiler.ca and Roma Heating & Cooling. He lives and works in Vancouver. You can read more on his Sedighi.ca profile and his SAZ.ca founder page.

The HVAC work matters here because heating companies are, in marketing terms, a hard case: urgent searches, seasonal swings, expensive clicks and buyers who need to trust a stranger in their home. The lessons carry over directly to plumbers, electricians, roofers and other Kitchener home-service businesses.

How we work

We work the same way with every client, whatever the plan size.

1. We start with your numbers. Average ticket, close rate, margin and where your last jobs came from. Without them, any marketing advice is guesswork.
2. We pick where to compete. In Kitchener, that usually means a handful of planning communities near your base and the two or three services that pay best. The areas page shows how we read the city.
3. We put the cost in writing. The monthly fee, the ad budget limit and the maximum lead cost are agreed before anything starts.
4. We track calls and jobs, not vanity numbers. Every report ties marketing to enquiries and, where your office logs them, to booked work.
5. We keep everything in your name. Your domain, website, Google Business Profile and ad accounts are yours. If you leave, they stay with you.

Each step is the same whether you run one van out of a garage in Country Hills or several crews from a unit in a business park.

What we won't do

Some things are off the table, whatever the budget.

• We won't promise rankings, lead numbers or results. Nobody honest can.
• We won't write fake reviews, buy reviews or invent endorsements.
• We won't build dozens of near-identical neighbourhood pages to game search engines.
• We won't give engineering, legal, code-compliance or warranty advice. Where regulators such as ESA or TSSA are involved, we point you to them.
• We won't lock you into a long contract. Trades.Agency plans are month-to-month with 30 days' notice.

Our position, in one sentence

We market and advise Kitchener trades and home-service businesses, and that is all we do: no installs, no repairs, no servicing, ever.

If that's what you need, see our services, check the pricing, or call, text or email for a free first consultation with no lock-in.